Which are the steps to successful virtual events?
Choose a platform
There are so many platforms and services out there. Some of the popular options include Zoom, Big Blue Botton, Skype, Meet. These services more or less offer the same basic features; it really is more a matter of personal preference.
Define a Format
Just like live conferences, virtual event planning comes in many formats. It could be a seminar with one person taking the stage, or it could be more like a tradeshow or workshop. The key is to create a unique experience, something that is different than what the competitors may be doing.
Market your event
Virtual events have to be marketed just like a typical live event. This is where social media comes into play. There are the usual methods of Facebook, Twitter posting and tweeting.
Choose a host
There is possibility to hire a professional speaker or it can even be an in-house staff member who is comfortable enough presenting live before a remote audience. Whoever the designated person is, he/she should be able to speak clearly, respond to questions fielded though social media, introduce speakers, and so on.The host also needs to respond at the spur of the moment to unexpected events. Keep in mind that you can also have two hosts that can speak to each other as well as to the audience. This can be really beneficial if the two hosts have a strong rapport and can respond to one another’s zingers and one-liners.
Choose the right time and date
Geographical concerns are a total nonissue with a virtual event. The time, however, is still just as relevant as ever. You can even ask your audience for time and date suggestions and go with the one when most people will be available. Make sure there are no competing events or holidays that would interfere with attendance. Take time zones into consideration, too. If you plan to go global, try your best to pick a time that works for as many of your partners. Also think carefully about when your event starts. For instance, anything too close to lunch could summon the wrath of a small child, so give enough time either side of lunchtime to allow people to be settled into their work.
Make attendees feel involved
Presenting the right content is only one part of your event. If all you do is stream content in one direction, there is no real incentive for people to keep watching, so you need to find ways to make people involved and engaged.
Generate a sociable atmosphere
Consider including activities that get everyone involved.Games for teams can be a good way to keep a fun and consistent flow, keeping staff connected without it feeling like an awkward conference call.